It’s not unusual to see our web pages fluctuate daily in the search engine listing results.
After all, the search engines are constantly finding, evaluating and adding new pages, as well as dropping old stale pages from their index.
However, every business owner understands that it is much easier and requires fewer resources to maintain existing clients than it is to regain lost customers or find new ones. The same is true for top search engine listings.
SEO is not over once your site has been optimized and your pages have attained top search engine listings you want.
We mentioned earlier that Google’s algorithm includes over 200 factors and since the search engines make regular updates to their algorithms, the rules are constantly changing.
Ongoing search engine optimization (SEO) is necessary to ensure that our web pages stay current with the times, are constantly improved upon and to address any significant drops in page rankings.
Visit 1st on the List to learn more about Search Engine Optimization:

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